N
Darius Lukas · Hyper Entrepreneur

Mia the Setter — WhatsApp launch funnel

Window 17 May – 23 Jul 2026
Updated 2026-07-23 17:57 UTC · every 2h
Influencer dariuslukas
Routed
Conversations reaching Mia
466
92 at 07-18 audit → +407%
Commit
Committed to show up live
163
19 at audit · evaluator-confirmed
Leak
Warm leads dropped (unrouted)
22
missing ManyChat keywords
How to read this (plain-language glossary)
Routed
Conversations that actually reached Mia. Ninjo calls this "Agent Conversations". The thousands of others are broadcast sends with no reply.
Program info
Lead got as far as the program details / link stage in the chat. The closest thing to a CTR stage.
Committed
Lead said they'll show up live to the webclass. This is our main conversion signal for a show-up funnel.
Conversion rate
A stage count ÷ the routed base. We divide by routed, not by all the broadcast sends, so the % reflects real conversations.
Leak
Leads who replied on WhatsApp but never reached Mia — mostly because they typed a keyword (e.g. "cowork") we haven't wired up yet.
Funnel (466 routed conversations · Ninjo funnel steps · % of top · % vs previous)
Contactedrouted & engaged
466
100%
Prequalificationshared goal / pain / experience
442
95% · 95%
Nurturingresource shared / received
441
95% · 100%
Program Infoprogram details & interest
311
67% · 71%
Booking Sharedwebclass link, phone or email captured
122
26% · 39%
Conversion rates (base = the 466 conversations that reached the agent, not the broadcast sends)
Reached program info · "CTR"
67%
311 / 466 routed
reached the program details / link stage
headline
Conversion rate · committed
35%
163 / 466 routed
committed to show up to the webclass live
Info → commit
52%
163 / 311 reached info
of those who reached program info, how many committed
Confirmed outcomes (evaluator-filled boolean properties, label-keyed)
Booking link sent
111
confirmed sends
Show-up committed
163
terminal conversion
WhatsApp opt-in
33
reminder-eligible
Not interested
4
agent stops
Support issue
4
escalate
Daily — conversations routed to the agent (the number under each bar is unrouted that day)
Routed to agentunr = unrouted (mostly outbound-only broadcast sends)
1
Wed 15
0 unr
9
Fri 17
27 unr
205
Sat 18
4,656 unr
24
Sun 19
44 unr
29
Mon 20
49 unr
84
Tue 21
90 unr
57
Wed 22
74 unr
49
Thu 23
78 unr
Who is showing up & what they want (evaluator segments across routed conversations)
Buyer personaLeads
non-technical aspiring AI consultant110
aspiring AI consultant32
busy professional7
non-technical beginner7
non-technical mum2
mum of two2
Goal sharedLeads
get paid helping businesses with AI71
get paid to help businesses with AI67
get paid $5K–$10K+/mo helping businesses with AI10
learn how to get paid helping businesses with AI3
grow3
get a client that wants to pay for the service1
Top pain pointLeads
finding clients2
getting a client that wants to pay for the service1
how to get clients and ensure they pay1
SMB AI adoption gap1
AI is fast evolving1
connecting with potential clients without sounding like others pitching AI solutions1
Objection raisedLeads
finding clients2
needs another day besides Friday1
noisy market / standing out from other AI pitches1
price curiosity1
too expensive1
cannot attend live1
Routing leak — 152 unrouted replies (leads who replied but never reached Mia · recovery list)
First inboundCountStatusWhat it is / action
cowork15Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
consultant4Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
playbook2Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
launch1Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
"20k in 12 weeks👏" · "ah i see" · "bonjour je suis à afrique"51Warm · free-textreal intent, no keyword — hard to catch
yes · aic · grow · live …24Now routingregistered triggers; residual mostly pre-fix
stop · delete my number10Ignored ✓opt-outs, correctly left alone
business autoresponders / links45Noiseother companies' WhatsApp bots, not leads
What this says
The setter works where it engages. 466 routed → 311 reached program info → 163 committed to show up live, up from 92 routed / 19 committed at the audit. Voice is clean, objections deflect to Friday, no leaks.
!
The keyword sync isn't finished. The yes fix helped, but cowork / consultant / playbook / launch are the real dropped bucket (~22 warm leads) — ManyChat keywords that need syncing as Ninjo triggers. Same fix, wider net.
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Funnel = Ninjo platform steps 1–5 · conversion = show_up_committed · companion to agencies/darius-lukas/audit-2026-07-18.md