N
Darius Lukas · Hyper Entrepreneur

Mia the Setter — WhatsApp launch funnel

Window 17 May – 23 Jul 2026
Updated 2026-07-23 23:32 UTC · every 2h
Influencer dariuslukas
Routed
Conversations reaching Mia
518
92 at 07-18 audit → +463%
Commit
Committed to show up live
186
19 at audit · evaluator-confirmed
Leak
Warm leads dropped (unrouted)
23
missing ManyChat keywords
How to read this (plain-language glossary)
Routed
Conversations that actually reached Mia. Ninjo calls this "Agent Conversations". The thousands of others are broadcast sends with no reply.
Program info
Lead got as far as the program details / link stage in the chat. The closest thing to a CTR stage.
Committed
Lead said they'll show up live to the webclass. This is our main conversion signal for a show-up funnel.
Conversion rate
A stage count ÷ the routed base. We divide by routed, not by all the broadcast sends, so the % reflects real conversations.
Leak
Leads who replied on WhatsApp but never reached Mia — mostly because they typed a keyword (e.g. "cowork") we haven't wired up yet.
Funnel (518 routed conversations · Ninjo funnel steps · % of top · % vs previous)
Contactedrouted & engaged
518
100%
Prequalificationshared goal / pain / experience
492
95% · 95%
Nurturingresource shared / received
491
95% · 100%
Program Infoprogram details & interest
346
67% · 70%
Booking Sharedwebclass link, phone or email captured
133
26% · 38%
Conversion rates (base = the 518 conversations that reached the agent, not the broadcast sends)
Reached program info · "CTR"
67%
346 / 518 routed
reached the program details / link stage
headline
Conversion rate · committed
36%
186 / 518 routed
committed to show up to the webclass live
Info → commit
54%
186 / 346 reached info
of those who reached program info, how many committed
Confirmed outcomes (evaluator-filled boolean properties, label-keyed)
Booking link sent
120
confirmed sends
Show-up committed
186
terminal conversion
WhatsApp opt-in
38
reminder-eligible
Not interested
5
agent stops
Support issue
4
escalate
Daily — conversations routed to the agent (the number under each bar is unrouted that day)
Routed to agentunr = unrouted (mostly outbound-only broadcast sends)
1
Wed 15
0 unr
9
Fri 17
27 unr
229
Sat 18
4,632 unr
24
Sun 19
44 unr
29
Mon 20
49 unr
84
Tue 21
90 unr
57
Wed 22
74 unr
75
Thu 23
141 unr
Who is showing up & what they want (evaluator segments across routed conversations)
Buyer personaLeads
non-technical aspiring AI consultant121
aspiring AI consultant36
busy professional7
non-technical beginner7
business owner3
non-technical mum2
Goal sharedLeads
get paid to help businesses with AI79
get paid helping businesses with AI74
get paid $5K–$10K+/mo helping businesses with AI10
learn how to get paid helping businesses with AI3
grow3
get a client that wants to pay for the service1
Top pain pointLeads
finding clients2
getting a client that wants to pay for the service1
how to get clients and ensure they pay1
SMB AI adoption gap1
AI is fast evolving1
connecting with potential clients without sounding like others pitching AI solutions1
Objection raisedLeads
pricing2
finding clients2
needs another day besides Friday1
noisy market / standing out from other AI pitches1
price curiosity1
too expensive1
Routing leak — 167 unrouted replies (leads who replied but never reached Mia · recovery list)
First inboundCountStatusWhat it is / action
cowork16Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
consultant4Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
playbook2Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
launch1Warm · fixableManyChat keyword, not a Ninjo trigger → sync it
"094 598 8589 mahlet 0911512369" · "20k in 12 weeks👏" · "ah i see"55Warm · free-textreal intent, no keyword — hard to catch
yes · aic · grow · live …25Now routingregistered triggers; residual mostly pre-fix
stop · delete my number14Ignored ✓opt-outs, correctly left alone
business autoresponders / links50Noiseother companies' WhatsApp bots, not leads
What this says
The setter works where it engages. 518 routed → 346 reached program info → 186 committed to show up live, up from 92 routed / 19 committed at the audit. Voice is clean, objections deflect to Friday, no leaks.
!
The keyword sync isn't finished. The yes fix helped, but cowork / consultant / playbook / launch are the real dropped bucket (~23 warm leads) — ManyChat keywords that need syncing as Ninjo triggers. Same fix, wider net.
Auto-refreshed every 2h from influencer_conversation_rollup_view (live) · influencer cmrjtm9k0000mpokztq4gbyvp
Funnel = Ninjo platform steps 1–5 · conversion = show_up_committed · companion to agencies/darius-lukas/audit-2026-07-18.md